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Frequently Asked Questions about Local SEO
Ranking and optimizing your business to appear among the top Search Engine is complex, but we try to simplify the process by sharing the most important KPIs and marketing strategies that can truly help you reach your target audience. In this blog, we discuss Frequently Asked Questions about Local SEO and provide a brief outline of how to incorporate local SEO in your marketing strategy.
Is local SEO really important?
Stats: 46% of all Google searches are looking for local information. (Source: GoGulf) and 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
Local SEO
I am interested. But, What is Local SEO?
Local SEO is a common SEO practice to improve the website to rank higher in local search queries.
Why do you need Local SEO?
Local SEO is highly important if you are a storefront, you are looking to get found locally or if you have a target area.
How do we incorporate Local SEO in our marketing strategy?
Keyword research and targeting on your website. By looking at the image below, you will observe when a person in Mississauga is looking for coffee near them, they get search engine results from local businesses before they are given. These listings appearing before the organic search results are a feature of Google’s snack pack. So, are you interested in becoming a top-lister and dominate your local SERP ranking?
We can show you how to achieve local search engine results through Local SEO,
with these steps:
- You should register your business with Google My Business and optimize it by entering your complete data, verifying your location, updating your business page gallery, and posting frequently. We advise adding relevant products and categories, tagging images with relevant keywords. Higher reviews and engagement with customers can offer you the competitive advantage you need to achieve a higher rank in the search engine results.
- Getting Local Citations for your business help your local audience discovers you easily and impacts your local search engine ranking. Register yourself in industry and location-specific platforms. They can be professional groups or business directories. The more citations you have, the more accurate your business seems to have. The quality of citations also affects the authority of your website.
- Enhancing your website by improving interlinks, ensuring you create local content, and that your business name, contact, and address remain consistent online. Local Keyword Research can help you incorporate your Local SEO strategy into your structured data. For example, as a digital marketing agency, our local SEO will focus on keywords like SEO company Mississauga.
- Leveraging Social Media with local content and engagement. This active presence can help your audience reach out to you and support you with positive testimonials and reviews.
MYC Interactive is a full-service digital marketing agency providing web development, hosting, SEO, Social media, e-mail marketing, and other digital services.
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